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As one of the leading distributors of wallpapers, floorings, and fabrics in the Middle East, NGC Nafees is out to make a bold statement at Downtown Design 2023, partnering with design firm Brand Creative for an installation inspired by an ethereal underwater world.
In recent years the textiles specialist has expanded its portfolio and broadened its product offering for the interior design market, with fabrics and flooring options, and traditional wall coverings from top design labels such as Missoni, Dolce & Gabbana and Armani Casa.
“We wanted to create an immersive experience for interior designers where they can see our products in a completely different application, whilst showcasing our compelling and complete solution for their design projects,” says Alafiyah Kagalwala, creative director at NGC Nafees.
“We found that Brand Creative were the perfect working partners to help us mould and visualize our message to the industry, creating space in the community and bringing in brand awareness on how we can support designers”.
With Brand Creative spearheading the concept design, the space evolved in brainstorming sessions from ways to display products to an entire art installation that delves into the textures, colours and patterns of an underwater fantasy.
The fluidity and drapability of fabric and wallcoverings that could be likened to flowing water formed the inspiration for the design, along with a desire to lure in a captive audience in a way that was all-encompassing.
“It had to be an underwater multi-sensory experience” says Carla Conte, founder and creative director of Brand Creative. Sensory elements such as sound and the projections of light evoke states of motion allowing the space to come alive with highlighted bursts of colour and pattern enveloped by an overall canvas of soft tones.
The subaquatic world invites visitors to explore an alternative dimension of thought-provoking creativity with the hope of inspiring viewers to interpret material in a new and profound way.
Featured Brand: Tapetex Wall Materials
Featured Collection: 69 Silk
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Since 1975, Tapetex designs, produces and distributes woven and nonwoven textile wallcoverings for the international contract and the high end residential market. Tapetex is known for their innovative production of natural raw materials, with a dedicated staff experienced working with natural fibres like linen, silk, wool and cotton. They believe it is their expertise, craftsmanship and focus that makes the difference.
As one of the leading distributors of wallpapers, floorings, and fabrics in the Middle East, NGC Nafees is out to make a bold statement at Downtown Design 2023, partnering with design firm Brand Creative for an installation inspired by an ethereal underwater world.
In recent years the textiles specialist has expanded its portfolio and broadened its product offering for the interior design market, with fabrics and flooring options, and traditional wall coverings from top design labels such as Missoni, Dolce & Gabbana and Armani Casa.
“We wanted to create an immersive experience for interior designers where they can see our products in a completely different application, whilst showcasing our compelling and complete solution for their design projects,” says Alafiyah Kagalwala, creative director at NGC Nafees.
“We found that Brand Creative were the perfect working partners to help us mould and visualize our message to the industry, creating space in the community and bringing in brand awareness on how we can support designers”.
With Brand Creative spearheading the concept design, the space evolved in brainstorming sessions from ways to display products to an entire art installation that delves into the textures, colours and patterns of an underwater fantasy.
The fluidity and drapability of fabric and wallcoverings that could be likened to flowing water formed the inspiration for the design, along with a desire to lure in a captive audience in a way that was all-encompassing.
“It had to be an underwater multi-sensory experience” says Carla Conte, founder and creative director of Brand Creative. Sensory elements such as sound and the projections of light evoke states of motion allowing the space to come alive with highlighted bursts of colour and pattern enveloped by an overall canvas of soft tones.
The subaquatic world invites visitors to explore an alternative dimension of thought-provoking creativity with the hope of inspiring viewers to interpret material in a new and profound way.
Featured Product: Wallpaper and Fabrics
Collection: Thibaut 2023 Collection
Brand: Thibaut
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Established in 1886, Thibaut is the nation’s oldest continuously operating wallpaper firm. Over the years our product offering has broadened to include a variety of wallcoverings, coordinating print fabrics, embroideries and woven upholstery fabrics. The recent launch of an upholstered furniture line has established Thibaut as a highly desirable resource of all product categories favored by designers and up-scale consumers alike.
Thibaut has become synonymous with beautiful traditional and transitional designs in signature color palettes. We offer unsurpassed quality and great design in styles ranging from historic reproductions and traditional, classic patterns to tropical and novelty patterns. Our offering is extended by the acquisition of UK based Anna French, a luxury brand of wallcoverings, fabrics, embroideries and Scottish lace. Anna continues as a source of inspiration to the design team at Thibaut, assuring that her energy and style are infused in new collections.
28th July 2022
James Prathap is the general manager of NGC Nafees.
It wouldn’t be a Commercial Interior Design Awards without the support of our beloved sponsors.
Firms from the design industry are already pledging their valuable support to the 16th annual awards, which take place this year on 15 September 2022.
With the nominations coming in, we introduce our sponsor spokespeople for the 2022 awards – James Prathap, general manager of NGC Nafees.
Founded in 2006, NGC Nafees established itself as a leading provider of high-quality wall coverings, fabrics, and commercial flooring for residential and hospitality environments. From Missoni Home and Roberto Cavalli to York, Spradling and BLOQ, the company continues to offer the latest designs from leading European and American brands.
NGC Nafees is a category sponsor for the CID Awards 2022 and Prathap talks about what makes the company stand out from the rest…
Caustiously optimistic
With the iconic Marsa Al Arab hotel soon to be added to their project portfolio, Prathap shares NGC’s latest updates.
“It has been a great year for us, and we are very excited to announce that we have just been selected to supply the wall coverings for the guest rooms of Marsa Al Arab”.
An extraordinary take on the use of Custom Digital Wallpaper. Shown here are still-life shoots of high-end jewelry against our digital wallpapers. This is custom design made possible.
VOGUE ARABIA
Photography: Tina Patni
Style: Mohammad Hazem Rezq
Featured Product: Wallpaper
Collection: Magnolia Home
Brand: York
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Discover the Magnolia Home wallpaper collection by Joanna Gaines. “Wallcoverings have the ability to completely transform a room and make a unique statement. Whatever you choose, whether a bold or subtle pattern, I hope these designs personalize your space and help tell the story of your home.” – Joanna Gaines.
Find your true reflection and browse the Magnolia Home Wallpaper collection.
TELL US ABOUT YOUR COMPANY
With more than three decade of experience in the interiors industry, NGC Nafees claims to have established itself as one of the top interior design suppliers in the Middle East. The business, which has two showrooms in Dubai and one each in Sharjah and Mumbai, has partnered with more than 50 proven manufacturers to. supply the region with some of the finest interior design products. All of which can be applicable to any type of project required by the designer.
WHAT’S NEW
With the addition of flooring and fabric products to its portfolio earlier this year, NGC Nafees has complemented its existing range of wall coverings. It now offers a complete turnkey solution for interiors, giving its customers better choice and a wide range of services.
NGC Nafees was formed three decades ago to offer a comprehensive retail experience for people to buy wallpaper. As alternative markets developed, so did the business. With a rise in hospitality and government sector projects, the company added new product lines for all commercial applications. Over the years, the name has become a strong and established brand within the industry. Recently, the CID Awards 2019 sponsor took the opportunity to diversify its portfolio from wallpaper into walls, floors, and fabrics. This has enabled it to offer a wider range of interior design materials.
NEW ON THE MARKET
NGC Nafees has launched a wide range of products recently, not only in new product segments, such as flooring and fabrics, but to its burgeoning wallpaper collection. More clients are looking for a single materials supplier for interior design, and NGC Nafees says it wants to fulfill this by bolstering its portfolio of surface materials that it sells to architects and interior designers.
Featured Product: Fabrics
Collection: Calypso
Brand: Thibaut
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Bring the outdoors in with Calypso, a collection of coordinated Sunbrella indoor/outdoor woven fabrics. This collection is a natural extension of Thibaut’s offering in this category of performance. Sunbrella has been the most recognized and trusted name in performance fabrics for over 50 years.
The high-performance fabrics in this vibrant collection are lightfast and stain resistant, offering long-lasting beauty and durability. Pairing a satisfying hand with durability and performance, Thibaut’s Sunbrella collections are specifically engineered to be soft, luxurious fabrics that incorporate Thibaut signature style.
The Calypso collection features hip geometrics, luxurious textures, plush chenilles, matelasses and versatile sheers, providing countless combinations for a spirited and custom look. Patterns in the Calypso collection have been designed to coordinate with color families featured in the Portico collection.
Featured Product: Carpet Tiles
Collection: Fashion&
Brand: Modulyss
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Fashion& uses the power of colour upon a timeless base for a look that adds personality to any space. With its linear texture, subtle shine and 36 rich colourways, Fashion& brings a carpet tile for every style.
Working as the perfect tonal base to the beginning of a powerful layout, or as a free-form expression of colour in bold blocking, Fashion& lets you pick your own flooring style.
As part of the &-collection of carpet tiles designed to be mixed and matched, Fashion& brings tone-on-tone coordination or high-impact contrast with the rich drama of Velvet& and the perfectly imperfect pattern of Fluid&.
