“NGC Nafees Makes Waves at Downtown Design: A Dive into the Underwater World”
17th November 2023
NGC Nafees recently made a splash with its four-day participation at the Downtown Design event, with a captivating underwater world themed stand designed by BRAND CREATIVE. The event generated much excitement and interest, with a range of engaging activities, including a Flip and Win contest that left attendees thrilled.Â
Let’s dive into the details of this unforgettable experience!
The Underwater Wonderland:
Brand Creative’s vision came to life as NGC Nafees transformed its exhibition space into a mesmerizing underwater wonderland. The design was inspired by NGC’s wallcoverings collections. Its stunning visuals were an instant hit with everyone and drew visitors to the fair onto the stand to explore the display.
Flip and Win Contest:
One of the event’s highlights was the interactive Flip and Win contest, adding an element of fun and anticipation. Attendees eagerly participated, and the lucky winners were rewarded with exciting prizes. Among the highlights were three participants who struck gold, winning a luxurious room makeover that undoubtedly left them delighted.
Highlighting the Collections:
NGC Nafees strategically showcased its wallcoverings collections with a curated selection of renowned brands. The Dolce and Gabbana wallcoverings stole the show, creating a striking wave effect that became a focal point of the stand. The seamless integration of Missoni Home for the arc design added a burst of color reminiscent of life beneath the sea, while Armani Casa brought a touch of elegance with fish-skin-inspired wallcoverings featuring a moire effect.
Flooring that Makes Waves:
The stand’s flooring was equally breathtaking. Two hand tufted carpets were specifically designed for the space. The large circular designs featured both colours and textures that conveyed water and corals. Looking beautiful, they showed off the skills and design capabilities of the NGC carpet division.
This imaginative use of flooring not only complemented the overall theme but also served as a stunning backdrop for the displayed products.
Luxurious Seating with Spradling Coated Fabrics:
To complete the immersive experience, NGC Nafees incorporated Spradling coated fabrics into the design, creating luxurious and comfortable seating arrangements. The fabrics not only enhanced the visual appeal but also showcased the brand’s commitment to quality and sophistication
Special Client Interactions:
The success of NGC Nafees at Downtown Design was further elevated by the presence of special clients who visited the stand. The strategic use of various wallcoverings, carpets and striking displays all allowed the brand to showcase its versatility and ability to cater to diverse tastes and preferences.
NGC Nafees’ participation at Downtown Design was nothing short of a triumph, seamlessly blending creativity, innovation, and product excellence.
The underwater world theme, inspired by the brand’s own collections and accentuated by the likes of Dolce and Gabbana, Missoni Home, and Armani Casa, showcased the brand’s commitment to pushing boundaries in design. As NGC Nafees continues to make waves in the industry, this event serves as a testament to its dedication to creating immersive and unforgettable experiences for its audience.apibus leo.